A long time ago every small town had a store. That store owner knew everyone in the town and they knew him. If someone needed something he would soon know about it and he could help out. If he needed to get some older product moved he could let everyone in the town know about a sale just by mentioning it to a few people as they shopped the store. Social media has made the entire globe a small town and given you the amazing opportunity to speak to your customers, help them out, be cool to them and they'll spread the word.
That's business 101 and the internet has brought it back in a very real way.
“We worked with Toby on SEO for some of our web properties. He was generous with his knowledge and what we learned from him will continue to help us as we grow and promote our web presence.”
Pat Lazure
President - World Interactive Group, An Omaha World-Herald Company
“So impressed with @fiercerobot He dominated this morning! Awesome opportunity to work with him.”
Amanda Rucker via twitter
Freelancer - SEO consulting for The State of Nebraska